Mar 202017

Read more about the Guardian’s response to its adverts being inadvertently placed next to extremist material


I wanted to let you know that last week the Guardian withdrew all of its advertising from Google and YouTube after it discovered that some of its ads, including for the membership scheme, were being inadvertently placed next to extremist material.

A media agency, acting on the Guardian’s behalf, used Google Display Network, which involves an automated system known as programmatic trading.

David Pemsel, the Guardian’s chief executive, wrote to Google to say it was “completely unacceptable” for its advertising to be misused in this way.

You can read more about the Guardian’s response here.

Google and YouTube promised to make significant changes to its policies to deal with the problem, but other companies, advertising firms and government departments have also since pulled their adverts, or are considering doing so.

It is another worrying example of the challenges we face as a progressive news organisation in a fast-changing digital age.

Kind regards,

Natalie Hanman

Executive editor for membership


What we’ve been reading: this week’s editors’ picks

1. Inside the Guardian: Hella Pick was one of the Guardian’s first female foreign correspondents in the 1960s and she’s still going strong

2. Protest and persist: Rebecca Solnit on why giving up hope is not an option

3. Guardian member Barbara Jennings tells us about a TV review she read 40 years ago that shaped her view on the death penalty

4. ‘London Bridge is down’: the secret plan for the days after the Queen’s death

5. Hot air and intrigue: did Donald Trump leak his own tax return?

6. Afua Hirsch on why it’s right for Britain to reach out to Africa – wrong to send Boris Johnson




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