Mar 172018

With thanks to The Vaccine Reaction

the girl has a bright idea

Steering pro-vaccine messaging away from values like care/harm and fairness and

instead focusing on values of purity and liberty might “provide a potential mechanism for vaccine attitude formation and change.”

A new article in Scientific America titled “How to Understand, and Help, the Vaccine Doubters” frames empathetic understanding of vaccine doubters as a new way to convince said doubters of the folly of their ways. It seeks to explain why parents who question such issues as school vaccine mandates, injection of myriad vaccine chemicals into children, and vaccine pushing by Big Pharma are not swayed by “facts countering these claims.”1

The authors—two epidemiologists and a professor of business ethics—point out that attempts at changing vaccine hesitancy into compliance have previously focused on “educational interventions, appeals to altruism, and statistics,” when the real issue may lay with individual values. They set out to see if people who question the wisdom of vaccines place greater emphasis on different values from those who accept the mainstream doctrine, and they determined that the answer is yes.1

A two-part study was conducted using a “Moral Foundations” questionnaire, a social psychology tool that evaluates how humans subconsciously use their attitudes towards principles like authority, care, fairness, liberty, loyalty, and purity to help them make decisions about what is right or wrong. Because people prioritize different values, the questionnaire highlights which ones are most influential in a person’s decision-making processes. 1

The first study included more than 1,000 parents evaluated for both vaccine attitudes and moral foundations. Results of that study showed that values were similar among all the parents except in the measure of “purity.” Comparing most hesitant to least hesitant parents, they also found a disparity in attitude toward “liberty.” The conclusion was that “hesitant parents are more likely to strongly emphasize values of purity and liberty, and less likely to strongly emphasize values of authority, than non-hesitant parents.”1

Suspecting that people with such leanings might be more susceptible to such “anti-vaccine claims as ‘Vaccines contain poisons/toxins/contaminants’ and ‘Vaccine mandates are excessive government control’,” the second part of the study looked at how the strength of vaccine beliefs—one way or the other—might compare specifically to those core values of purity and liberty. That study confirmed what they had found already, that the higher the score on importance of purity and liberty, the higher the belief in vaccine claims that spoke to those values, “even if the claims themselves are factually inaccurate.” 1

The authors admit that, “accurately identifying a phenomenon doesn’t automatically translate to successful interventions.” Still, their conclusion is that steering pro-vaccine messaging away from values like care/harm and fairness and instead focusing on values of purity and liberty might “provide a potential mechanism for vaccine attitude formation and change.”1


 2 Responses to Study: How to Understand and Help the Vaccine Doubters
  1. Jo

    March 17, 2018 at 11:18 am

    would it be more kind to test all the vaccines required for infants, say, on politicians?
    And since they’re adults, they wouldn’t have to wait for a year or so, for standard schedule on all those goodies.

    I’m SURE Nancy “this wall is too tall” Pelosi & asso. would like to prove the vaccines are safe and effective, not merely profitable.

    THAT WOULD HELP A LOT, IN CONVINCING ‘doubters,’ ‘deniers’ & other scientists the folly of believing doctors, et al., NOT paid-off/detailed/captured by Big Pharma.

  One Response to “2018-03-15 Study: How to Understand and Help the Vaccine Doubters”

  1. Would somebody, anybody, show me any evidence of a transparent viable study that would prove that any vaccine is effective or even safe. At the moment 60% of men of 18-24 years of age cannot even qualify to even start training in the US. army. See: theworldmercuryproject dot org for some of the reasons.
    Also search “magnesium depletion” and its connection to mercury and almost every disease and cancer known to man. In one search I found 222 medline research abstracts.

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>